ROI IS A SOLID METRIC @kellyhadous
Twitter is a great social media tool that allows us to build something both quickly and cost-effectively. But, that doesn’t mean it's easy. It’s funny to me how quickly people realize that building a social media presence doesn't happen overnight, but with strategy and determination it does, and it will happen.
Take a look at this power point, it's from one of my talks at the NY Expo last year and it gives a pretty good structure on how an ROI is determined.