ROI IS A SOLID METRIC @kellyhadous
Twitter is a great social media tool that allows us to build something both quickly and cost-effectively. But, that doesn’t mean it's easy. It’s funny to me how quickly people realize that building a social media presence doesn't happen overnight, but with strategy and determination it does, and it will happen. Take a look at this power point, it's from one of my talks at the NY Expo last year and it gives a pretty good structure on how an ROI is determined.
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